Analytics, Tracking & CRO
Measurement and optimization, end to end.
Most marketing programs are flying blind. Reports look impressive, but the underlying data is broken, attribution is leaking, and the experimentation that should be compounding conversion rate quarter over quarter isn't happening at all.
Our analytics and CRO practice rebuilds the measurement foundation, then runs the structured testing program that turns the same traffic into more revenue every quarter — predictably and defensibly.
If you can't trust the numbers, you can't compound on them.
GA4 migrations went poorly almost everywhere. Consent gating, iOS 17, and server-side measurement gaps mean most accounts now track 30–50% less of what's actually happening. Decisions are being made on data that's quietly wrong.
We rebuild measurement properly — server-side tagging, enhanced conversions, offline imports, and reporting that stakeholders actually trust. Then we layer the experimentation program that turns trusted data into compounding gains.
Tracking decay
Most accounts capture far less than they think — and the gap widens every quarter.
Attribution leakage
Last-click reporting hides the channels that actually drive pipeline, leading to bad budget decisions.
Stalled experimentation
Most teams run fewer than five tests a year. Compounding requires 4–8 per month, properly powered.
Reporting fatigue
Stakeholders ignore dashboards that don't tie to business outcomes. Measurement only matters if it changes decisions.
Inside the Analytics & CRO practice
Six integrated capability pillars, run by senior practitioners, accountable to one revenue-tied roadmap.
Measurement architecture
Server-side tagging, GA4, enhanced conversions, and offline data integration — the foundation everything else depends on.
- Server-side GTM and conversion API rollouts
- GA4 audits, fixes, and full re-implementations
- Enhanced conversions and value-based signals
- Consent mode v2 and privacy-compliant tracking
Reporting & dashboards
Looker Studio dashboards stakeholders actually use — built around the metrics that drive decisions, not vanity.
- Executive, marketing, and channel dashboards
- Pipeline and revenue attribution layers
- Cohort, retention, and LTV analytics
- Automated anomaly detection and alerting
Attribution & MMM
Multi-touch attribution, geo holdouts, and lightweight marketing mix modeling for honest channel contribution.
- Multi-touch attribution modeling
- Geo holdout tests and lift studies
- Lightweight MMM for budget allocation
- Brand vs performance contribution analysis
Conversion rate optimization
A structured experimentation program — research, hypothesis, test, learn, scale — that lifts conversion rate quarter over quarter.
- Conversion research and friction audits
- Hypothesis backlog and prioritization
- Statistically powered A/B and MVT testing
- Personalization and segmentation programs
Behavioral intelligence
Heatmaps, session recordings, and qualitative research that tell you why your numbers look the way they do.
- Heatmap and session recording analysis
- User testing and customer interviews
- Funnel analytics and drop-off diagnosis
- Survey and feedback program design
Lifecycle & lead intelligence
From first click through closed-won — visibility and optimization across the full revenue funnel.
- Lead scoring and lifecycle stage tracking
- CRM integration and pipeline attribution
- Call tracking and offline conversion import
- Sales-marketing alignment reporting
Every service in this practice
10 dedicated capabilities — buy them as a complete program or compose your own scope.
Conversion Rate Optimization (CRO)
Structured experimentation programs.
GA4 Setup & Audits
Reliable measurement, clean events.
Call Tracking
Attribute calls to channel and keyword.
Funnel Analytics
Step-by-step drop-off insight.
Heatmaps & User Behavior Analysis
See exactly how users behave.
Attribution Tracking
Multi-touch and offline attribution.
Lead Tracking Systems
Lifecycle from click to closed-won.
A/B Testing
Statistically valid experiments.
KPI Dashboard Setup
Looker Studio dashboards stakeholders trust.
Revenue Analytics
Connect marketing to revenue.
How we run this program
Predictable phases, senior staffing, transparent reporting at every step.
Measurement audit
Full review of analytics setup, tracking integrity, attribution model, and reporting layer.
Foundation rebuild
Server-side tagging, GA4 fixes, enhanced conversions, dashboard infrastructure.
CRO research
Heatmaps, recordings, user research, friction audit, hypothesis backlog.
Experimentation program
Structured monthly testing cadence with proper statistical rigor and learning library.
Strategic expansion
Personalization, MMM, lifecycle programs as the foundation matures.
Experimentation dashboard
Quarterly results
12-month CRO program — DTC client, structured monthly experimentation cadence.
Conversion rate is the only marketing lever that compounds against every channel at once.
A 1% lift in site-wide conversion rate is felt across every paid campaign, every organic visitor, every email and social click. There's no other intervention with that kind of leverage. The reason most companies don't realize the gain is structural — they don't run enough properly powered tests to compound.
We treat experimentation as a manufacturing process. Research feeds a hypothesis backlog. Hypotheses get prioritized by impact and confidence. Tests are powered correctly and shipped on a predictable cadence. Wins get rolled out and codified. Losses get added to the learning library.
The clients we work with consistently see 30–60% relative conversion lift in the first 12 months — not from one big redesign, but from the cumulative impact of dozens of properly run tests.
Built for categories where this matters most
Common questions
Honest answers to what buyers actually ask before scoping a analytics & cro engagement.
Pair this with
Compounding gains happen when these practices reinforce each other inside one program.
Make every visitor more valuable than the last.
Book a measurement and CRO audit. We'll review your tracking, attribution, and experimentation cadence, then outline what a serious quarterly compounding program looks like for your business.