Microsoft Ads Management
Capture high-intent searchers on Bing, Yahoo, AOL, and the Microsoft Audience Network — often at 30–50% lower CPCs than Google.
The most underrated PPC channel in 2026
Microsoft Ads reaches roughly 725 million unique searchers across Bing, Yahoo, AOL, DuckDuckGo, ChatGPT search, and the Microsoft Audience Network. The audience skews older, higher-income, and more desktop-heavy — exactly the profile most B2B and high-ticket service businesses want to reach.
And because most agencies ignore Microsoft Ads entirely, CPCs are often 30–50% lower than Google for the same keywords. AdWave runs Microsoft Ads as a serious incremental channel, not a Google import.
What we deliver
Account setup & migration
Strategic Google import (not a copy-paste) plus Microsoft-specific structure and settings.
Keyword & audience strategy
Microsoft-specific keyword research, LinkedIn audience targeting, and in-market segments.
Search & shopping campaigns
Search, Shopping, and Performance Max campaigns built for Microsoft's unique inventory.
Microsoft Audience Network
Native ads on MSN, Outlook, Microsoft Edge, and partner sites for top-of-funnel reach.
LinkedIn profile targeting
Layer LinkedIn job title, company, and industry signals onto your search campaigns.
Reporting & optimization
Microsoft-specific reporting plus integration with your overall paid media dashboard.
Why Microsoft Ads Management drives business growth
Microsoft Ads isn't a Google replacement — it's a high-margin add-on. For most B2B and high-ticket B2C accounts, adding Microsoft Ads produces 15–25% more conversions at meaningfully lower cost per acquisition.
It's also the only paid search channel with native LinkedIn audience integration, which makes it especially powerful for B2B targeting that requires precise job title, company, or industry signals.
Lower CPCs
Microsoft Ads CPCs are typically 30–50% cheaper than Google for identical keywords.
High-value audience
Bing users skew older, higher-income, and more likely to be decision makers in B2B contexts.
LinkedIn targeting layer
Only Microsoft Ads lets you layer LinkedIn job title, company, and industry data onto search ads.
Incremental volume
Most accounts see 15–25% incremental conversion volume on top of their existing Google performance.
How we'll work together
Discovery & audit
We learn your goals, market, competitors, and current performance baseline.
Strategy & roadmap
We map out priorities, KPIs, and the work that will move the needle fastest.
Execution
Our team executes the plan with senior-level oversight and weekly progress.
Reporting & optimization
Transparent dashboards, monthly reviews, and continuous improvement.
Added 22% incremental conversions at 38% lower CPC
We launched a structured Microsoft Ads program alongside the client's existing Google account, layered LinkedIn job title targeting, and built Microsoft-native ad copy. The channel added 22% incremental conversions at a 38% lower CPC than Google.
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Have something else? We'd love to chat.
Pair this with
The biggest growth happens when channels reinforce each other. Here's what works well alongside this service.
Talk to a Microsoft Ads Management strategist
Tell us about your goals. We'll review your current performance and walk you through a clear plan to grow — no pressure, no obligation.
- ✓Free strategy review of your current marketing
- ✓Honest assessment of your biggest opportunities
- ✓Custom recommendation tied to your KPIs
- ✓30-minute call with a senior strategist
Ready to turn marketing into measurable growth?
Let's review your website, traffic, ads, rankings, and conversion opportunities — then build a clear plan to grow.